Empathic Marketing

All businesses continue to find ways to connect with customers. Empathic marketing is putting yourself in the customer’s shoes. Develop an understanding of your audience’s struggles, concerns, and desires. Effective marketing is anchored in relationship building and reputation management. Many businesses that do not have a marketing team struggle to use social media as an effective marketing tool. The Magic …

Networking is Intelligence Gathering

Networking is the most important tool for intelligence gathering. Meeting people, asking them to tell you their stories and active listening is essential. Good conversations skills are learned and like everything else need to be practiced.  Throughout my career, I have met many people. I will never forget a young sales executive who went to a networking event and stood …