Empathic Marketing

All businesses continue to find ways to connect with customers. Empathic marketing is putting yourself in the customer’s shoes. Develop an understanding of your audience’s struggles, concerns, and desires. Effective marketing is anchored in relationship building and reputation management. Many businesses that do not have a marketing team struggle to use social media as an effective marketing tool. The Magic …

K.I.S.S. Marketing

May 4, 2021 by Cheryl Viola, MBA, Executive Director There is nothing easy about creating a memorable ad campaign. When you have 8 seconds or less to capture the consumers’ attention. Each marketing channel; radio, social media, print, television, YouTube has different rules, some use catchy tunes and jingles, visual images, print, photos, slogans, and video.  The goal is to …