We are blessed to have a thriving economy and with the current market of a 2.5% unemployment rate, there are more jobs that work. How do you make your resume stand out among the crowd so that you will get noticed and called in for the interview? Have an Up-to-Date Resume Always. Even if you are not currently looking …
Creating a Dynamic Customer Experience
Marketing trends come and go quickly, marketers are constantly seeking new creative ways to get their name and brand out in the community to engage, attract and retain customers. The latest trend talks about how to create a dynamic customer experience (CX). What is Customer Experience? It is enhancing the person-to-person relationship. Recently I read a great article on Forbes.com …
Successful Teams
A strong team is the foundation of a high-performing business. If team members do not work well together, problems can arise and cause conflict within the workplace. Building strong teams takes work and leadership. Peter Lencioni wrote the book “5 Dysfunctions of a Team” and he outlines how to identify the dysfunctions and the tools needed to create successful high …
What is your Leadership Style?
Who was your favorite leader or boss? What traits did they have? Why were they your favorite? Did you connect with them on a personal level? Did they give you the freedom to risk and learn new things? Did they mentor you and help you grow? Throughout my career, I have had a variety of leaders, at different times …
Hiring the Right Team Members
Hiring and training team members can be a costly mistake if you hire the wrong person. It is essential to be sure that you make the process as efficient as possible to reduce the costs and keep employee turnover low. Recently, I attended Leadercast Live where the theme was Building Healthy Teams. Having a healthy team starts with hiring …
Creating Awesome Social Media Images
We are visual people. Since 1873 when the first American newspaper began using daily illustrations we tend to connect and remember more with a good image. Social Media is no different. To help with your social media marketing having a good image with your content is vital to reaching the maximum amount of people.[1] Since not everyone is a …
ROI vs VOI
Small Business is the cornerstone for our economy[1]. All businesses want to see growth. Growth in a business is more than just Return on Investment (ROI). ROI is used to describe the financial return on any given investment, it is a measurable outcome. VOI or Value on Investment is more difficult to measure. The Value on Investment (VOI) is the …
Acceptance in the Workplace
No two people think or act the same way. Thank heavens for that, I joke that you wouldn’t want two of me, I don’t want two of me. The uniqueness, similarities, and differences we all have led to better work performance as an individual, in a team and in an organization. Ultimately there is no mold, each person should feel …
Building Online Visibility
A couple of weeks ago we discussed the importance of and ways to increase your business visibility. As a quick refresher, businesses need to look at marketing as an investment, not an expense. If you are starting a new business, too often the last thing owners think of is marketing. Marketing is about visibility, getting your name out to …
Embracing Fear and Failure in the Workplace
Did you know that Oprah was fired from her first news reporter position? Or that Jerry Seinfeld was booed off stage the first time he tried to get a laugh? Did you know that Michael Jordan didn’t make the varsity basketball team when he tried out his sophomore year? Many of the most successful people have failed when they …