Creating Awesome Social Media Images

We are visual people. Since 1873 when the first American newspaper began using daily illustrations we tend to connect and remember more with a good image.  Social Media is no different. To help with your social media marketing having a good image with your content is vital to reaching the maximum amount of people.[1] Since not everyone is a graphic …

ROI vs VOI

Small Business is the cornerstone for our economy[1]. All businesses want to see growth. Growth in a business is more than just Return on Investment (ROI). ROI is used to describe the financial return on any given investment, it is a measurable outcome. VOI or Value on Investment is more difficult to measure. The Value on Investment (VOI) is the …

Acceptance in the Workplace

No two people think or act the same way. Thank heavens for that, I joke that you wouldn’t want two of me, I don’t want two of me. The uniqueness, similarities, and differences we all have led to better work performance as an individual, in a team and in an organization. Ultimately there is no mold, each person should feel …

Building Online Visibility

A couple of weeks ago we discussed the importance of and ways to increase your business visibility. As a quick refresher, businesses need to look at marketing as an investment, not an expense. If you are starting a new business, too often the last thing owners think of is marketing. Marketing is about visibility, getting your name out to the …

Embracing Fear and Failure in the Workplace

Did you know that Oprah was fired from her first news reporter position? Or that Jerry Seinfeld was booed off stage the first time he tried to get a laugh? Did you know that Michael Jordan didn’t make the varsity basketball team when he tried out his sophomore year? Many of the most successful people have failed when they first …

Increase your Business Visibility

A brand’s visibility is key to growing your business. Customers need to know about your business and interact with you. Growing your visibility should be the main driver in your marketing plan. Brand business visibility is more than just letting consumers know about your products and services. It is about increasing and continually improving the company’s positive reputation and standing …

Elements of Starting a Business

Starting your own business can be exhilarating and terrifying at the same time. Many people dream of being their own boss and not having to answer to others. When it comes to starting your own business, there are many things to consider… What are you passionate about? When starting a business, you must have the drive. How badly do you …

Why is Creativity Important in the Workplace?

Creativity in the workplace has become a “must have”. Today we operate in a highly competitive, global environment, making creativity crucial. You might be wondering what does creativity do for a business or organization? It is creativity that keeps your business moving forward with fresh new ideas and innovation. This encompasses more than new products or services, it includes streamlining …

Qualities of a Good Mentor

Today’s Leaders are Mentors. At its core, being a mentor is a trusted advisor. It is leading another person through a one-to-one relationship, supporting and advising someone when they need it and keeping that person’s best interest in mind. Mentors can be peer mentors, career mentors, life mentors, they can be your manager, co-worker, parent, friend… anyone who’s been an …

Ways to Boost Your Reputation

Your reputation is perhaps your greatest asset. Looking after your business reputation is paramount. Your business reputation is the most powerful leverage you have and should be built into your marketing strategy. Consumers place great importance on the perception of the company. 6 Ways to boost your reputation: 1.           Get Involved with your Community. This means to volunteer, attend events, …