Help Wanted Ads

Many businesses are struggling with an employee shortage. A well-crafted help wanted ad could be the difference between attracting the top talent.

Job ads are a marketing tool to attract the best job seekers.  The Job description is a document that lays out the specific role and responsibilities.  I think job seekers see the job description and then become intimidated and do not apply for the job.

When I returned to the workforce after staying home for 11 years raising babies, I had just completed my bachelor’s degree and a friend called me and said that she thought I would be great working at the bank she was at. She encouraged me to apply. Honestly, I had zero banking experience and it was not a job I would have ever applied for.

As I have had conversations with employers and job seekers alike here are a few things I have seen.


  • Employment ads take them back to the newspaper want ads… less is more. Specify you are willing to train.
  • Data shows that 48% of applicants have no prior relationship with the company they are applying for so you want to make the job ad count.
  • Most jobs are trainable
  • Update the position and description.
    • Job roles change over time so be sure to accurately portray the company’s current needs.
  • Be sure you are willing to train and mentor.
  • Be responsive, call back candidates.
  • Take a chance… you will find a hidden gem.

Job Seekers:

  • Do not let the long job description scare you off.
  • Do not get discouraged. You will need to send out a lot of applications and resumes. Just like you are looking for the right company they too are looking for the right fit.
  • Customize your resume and cover letter.
  • Apply for many jobs. says that most people end up loving their work even if they did not have a pre-existing passion for the industry before getting the job.
  • Most jobs are teachable.
  • Learn to listen. Powerful listening and the art of conversation lies in knowing how to listen.
  • Employers need dependable employees who show up on time and are willing to work.
  • Take the initiative, follow up, show your interest, and thank the employer for their time.
  • Take a chance, you won’t know unless you try.

It is a two-way street between employers and job seekers. Both parties need to take a risk and be teachable. Everyone has something of value to offer another.