As consumers, we all strive to make our dollars stretch as far as we can. As businesses, the goal is to beat out the competition and remain profitable.
When a new customer asks “What makes you different from your competition?” How do you answer them? Are you confident in telling them why you are the best at solving their challenge? Can you answer questions confidently? Can you describe what makes you special?
If you want to attract more customers and grow your business, you need to distinguish your business from others like yours. You want to stand out above the crowd.
1. Analyze the industry
Studying your competitors allows you to find their weaknesses. Subscribe to their newsletter, follow their social media. Look at them through the eyes of the customers. Visit the business, take notes and then brainstorm on how you can set your business apart.
2. Focus on a Niche
Specializing in a specific product or service or audience can distinguish you among consumers.
3. Outshine the competition
Be an expert in your field and create a more professional, user-friendly website. Improve your customer service so that consumers refer you by word of mouth.
4. Focus on exceptional customer service
Assemble the best team possible. Don’t be afraid to refer customers to your competitors if you don’t have what will fill your customer’s needs. Create the best customer experience possible.
5. Support a cause
Getting involved in your local community and supporting a cause is a great way to stand out. For example, Toms shoes advocates and donates a pair of shoes to a person in a third world country for every pair purchased. Consumers love it when companies support causes, it doesn’t have to be an overseas cause like Toms, supporting the local community and this includes getting your team to volunteer their time as well. Supporting causes helps to highlight your company values and can set you apart from competitors.
6. Have Surprises
Create offers that are too hard to ignore. Have fun give away. Be creative, utilize your social media for like, share and comment drawings. The surprises do not need to be costly or elaborate, it could be a coupon to a random customer, a positive note in the packing. Something to show your appreciation.
7. Maintain your edge/lead
You should know your business better than anyone. Be proactive and deliver quality products and services consistently. Continually push yourself and your team to new heights through active research and industry conferences. Team building is essential.
By: Cheryl Viola, Executive Director